:root{--ink:#101019;--violet:#6a2bff;--lime:#d9ff3a;--muted:#606074;--line:#e3e1e9;--paper:#f3f3f7;font-family:Outfit,"Helvetica Neue",Arial,sans-serif;color:var(--ink);font-size:16px;font-synthesis:none}
*{box-sizing:border-box}
body{margin:0;background:#fff;line-height:1.55;-webkit-font-smoothing:antialiased}
html{scroll-behavior:smooth}
a{color:inherit;text-decoration:none}
button,summary,a{-webkit-tap-highlight-color:transparent}
a:focus-visible,summary:focus-visible{outline:3px solid var(--violet);outline-offset:5px}
.wrap{width:min(1280px,100%);padding-inline:40px;margin-inline:auto}
.skip{position:fixed;left:20px;top:12px;z-index:10;padding:12px;background:var(--lime);transform:translateY(-160%)}
.skip:focus{transform:none}
.site-header{display:flex;align-items:center;justify-content:space-between;gap:24px;padding-block:28px;border-bottom:1px solid var(--line)}
.logo{font-size:28px;font-weight:500;letter-spacing:-.055em;line-height:1;display:inline-flex;align-items:center;gap:.22em}
.logo svg{height:1.05em;width:1.05em}
.logo em{font-style:normal;color:var(--violet)}
nav{display:flex;gap:30px;font-size:14px}
nav a{padding-block:8px;color:var(--muted)}
nav [aria-current]{color:var(--ink);box-shadow:0 2px 0 var(--violet)}
.pill{display:inline-flex;align-items:center;justify-content:center;gap:32px;min-height:46px;padding:11px 24px;border:1px solid var(--ink);border-radius:99px;font-size:14px;font-weight:500;white-space:nowrap}
.pill span{font-size:22px;line-height:1}
.eyebrow{font-size:13px;letter-spacing:.07em;font-weight:400}
.intro{padding-top:68px}
.intro>.eyebrow{color:var(--muted)}
.intro>.eyebrow span{padding-inline:12px;color:#b8b4c4}
.intro-row{display:flex;justify-content:space-between;gap:32px;align-items:end;margin:24px 0 52px}
h1,h2,h3,h4,p{margin:0}
h1,h2,h3,h4{font-weight:500}
h1{font-size:clamp(42px,5.3vw,72px);line-height:1.04;letter-spacing:-.055em}
h1 em{font-style:normal;color:var(--violet)}
.intro-row>p{font-size:18px;color:var(--muted);padding-bottom:4px}
.collection-bar{display:flex;justify-content:space-between;gap:16px;padding-block:20px;border-top:1px solid var(--line);font-size:14px}
.collection-bar>span:first-child{display:flex;gap:28px}
.collection-bar>span:last-child{color:var(--muted);font-size:13px}
.featured{background:var(--ink);border-radius:20px;overflow:hidden;color:#fff}
.feature-top{display:grid;grid-template-columns:1fr 1fr;min-height:395px}
.feature-copy{padding:44px 12px 36px 40px;position:relative;z-index:1}
.case-number{color:var(--lime);margin-right:16px}
.feature-copy h2{font-size:clamp(34px,3.8vw,50px);line-height:1.08;letter-spacing:-.04em;margin-block:32px 20px}
.feature-copy p{max-width:36ch;color:#bebbcf;font-size:16px}
.tags{display:flex;flex-wrap:wrap;gap:8px;margin-top:25px;font-size:13px}
.tags>span{border:1px solid #45414e;border-radius:99px;padding:5px 12px}
.feature-art{position:relative;display:flex;align-items:center;min-width:0;overflow:hidden}
.feature-art img{width:120%;max-width:none;height:auto;margin-left:-10%;display:block}
.art-label{position:absolute;bottom:32px;left:32px;font-size:14px;color:#c7c1d8}
.art-index{position:absolute;top:44px;right:36px;font-size:13px;color:#b3abc7}
.brief-strip{margin-inline:40px;padding:25px 0;display:grid;grid-template-columns:repeat(3,1fr);gap:20px;border-block:1px solid #35313f}
.brief-strip div{display:grid;gap:8px}
.brief-strip span{font-size:13px;color:#b2aabd}
.brief-strip strong{font-weight:400;font-size:16px}
summary{list-style:none;cursor:pointer;min-height:72px;display:flex;align-items:center;justify-content:space-between;gap:16px;margin-inline:40px;font-size:15px;color:var(--lime)}
summary::-webkit-details-marker{display:none}
.plus{font-size:28px;font-weight:400;transition:transform .2s}
details[open] .plus{transform:rotate(45deg)}
.summary-open,details[open] .summary-closed{display:none}
details[open] .summary-open{display:inline}
.case-body{padding:24px 40px 40px;border-top:1px solid #35313f;display:grid;grid-template-columns:1fr 1fr;gap:40px}
.case-body .eyebrow{color:#bb9bff;font-size:13px}
.brief-intro h3{font-size:30px;line-height:1.14;letter-spacing:-.035em;margin:20px 0 18px}
.case-body p{font-size:16px;color:#bebbcf;max-width:42ch}
ol{list-style:none;padding:0;margin:8px 0 0}
li{display:flex;gap:20px;padding:18px 0;border-bottom:1px solid #35313f}
li:last-child{border:0}
li>span{font-size:13px;color:#bb9bff;line-height:28px}
h4{font-size:18px;line-height:1.4;margin-bottom:7px}
.measurement{grid-column:1/-1;background:#20182e;padding:24px;border-radius:12px}
.measurement>div{display:flex;flex-wrap:wrap;gap:10px 32px;margin-block:15px;font-size:22px;letter-spacing:-.02em}
.measurement>p{max-width:none;font-size:14px}
.more-heading{display:flex;align-items:end;justify-content:space-between;gap:24px;margin:76px 0 32px}
.more-heading h2{font-size:34px;line-height:1.12;letter-spacing:-.035em}
.more-heading>span{font-size:14px;color:var(--muted)}
.case-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:28px;align-items:start}
.compact{background:var(--paper);border-radius:18px;overflow:hidden}
.compact-art{position:relative;background:var(--ink)}
.compact-art img{display:block;width:100%;height:auto;aspect-ratio:2/1;object-fit:cover}
.compact-art .eyebrow{position:absolute;top:24px;left:28px;color:#ddd6ec}
.compact-copy{padding:30px 32px 24px}
.category{font-size:14px;color:var(--violet)}
.compact h2{font-size:34px;line-height:1.13;letter-spacing:-.035em;margin:14px 0 16px}
.compact-copy p{color:var(--muted);font-size:16px;max-width:40ch}
.compact .tags>span{border-color:#d9d5e3;color:var(--muted)}
.compact summary{margin-inline:32px;border-top:1px solid #d9d5e3;color:var(--ink)}
.compact .case-body{padding:24px 32px 32px;grid-template-columns:1fr;gap:28px;border-color:#d9d5e3}
.compact .case-body .eyebrow,.compact li>span{color:var(--violet)}
.compact .case-body p{color:var(--muted)}
.compact li{border-color:#d9d5e3}
.compact .measurement{background:#e9e1fa}
.compact .measurement>div{font-size:19px;gap:8px 20px}
.next-story{margin-block:80px 0;padding-block:52px;display:flex;align-items:center;justify-content:space-between;gap:32px;border-top:1px solid var(--line)}
.next-story .eyebrow{color:var(--muted)}
.next-story h2{font-size:clamp(40px,4.6vw,60px);line-height:1.02;letter-spacing:-.05em;margin-top:20px}
.next-story em{font-style:normal;color:var(--violet)}
.next-story .pill{background:var(--lime);border:0;padding:18px 28px;font-size:16px}
footer{display:flex;justify-content:space-between;align-items:center;gap:24px;padding-block:30px;border-top:1px solid var(--line);font-size:14px}
footer>span{color:var(--muted);font-size:13px}
@media(hover:hover){.pill:hover{background:var(--ink);color:#fff}summary:hover{opacity:.75}nav a:hover{color:var(--violet)}}
@media(max-width:900px){.wrap{padding-inline:28px}.site-header{gap:16px}nav{gap:18px}.intro-row>p{font-size:16px}.feature-copy{padding:32px 0 28px 28px}.feature-copy h2{font-size:38px}.feature-art img{width:145%;margin-left:-25%}.brief-strip,summary{margin-inline:28px}.case-body{padding-inline:28px;gap:28px}.compact-copy{padding:26px 24px 20px}.compact h2{font-size:28px}.compact summary{margin-inline:24px}.compact .case-body{padding-inline:24px}}
@media(max-width:640px){.wrap{padding-inline:22px}.site-header{flex-wrap:wrap;padding-block:22px;gap:22px}.site-header>.pill{margin-left:auto}.site-header nav{order:3;width:100%;justify-content:space-between;font-size:14px}.intro{padding-top:42px}.intro>.eyebrow{font-size:12px;letter-spacing:0}.intro>.eyebrow span{padding-inline:6px}.intro-row{display:block;margin:22px 0 34px}h1{font-size:43px}.intro-row>p{margin-top:20px}.intro-row>p br{display:none}.intro-row>p br:after{content:' '}.collection-bar{display:block}.collection-bar>span:last-child{display:block;margin-top:10px}.feature-top{grid-template-columns:1fr}.feature-copy{padding:28px 24px 8px}.feature-copy h2{font-size:38px;margin-top:26px}.feature-art{min-height:218px}.feature-art img{width:100%;margin:0}.art-index{display:none}.art-label{left:24px;bottom:12px}.brief-strip{grid-template-columns:1fr;margin-inline:24px;gap:18px;padding-block:24px}.brief-strip div{display:flex;justify-content:space-between;gap:16px}.brief-strip span{font-size:12px}.brief-strip strong{font-size:14px;text-align:right}summary{margin-inline:24px;min-height:68px}.case-body{grid-template-columns:1fr;padding:24px;gap:28px}.brief-intro h3{font-size:28px}.measurement{padding:20px}.measurement>div{font-size:20px}.more-heading{margin-top:48px}.more-heading h2{font-size:28px}.more-heading>span{display:none}.case-grid{grid-template-columns:1fr;gap:28px}.compact h2{font-size:30px}.compact-art .eyebrow{left:24px;top:20px}.next-story{margin-top:48px;padding-block:38px;display:block}.next-story .pill{margin-top:28px}footer{flex-wrap:wrap;gap:24px}footer>span{width:100%}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.plus{transition:none}}

/* Case-specific media journeys replace repeated platform artwork. */
.feature-art{overflow:visible;padding:36px 32px 36px 20px}
.journey{margin:0;width:100%;padding:30px;background:var(--ink);color:#fff}
.journey figcaption{font-size:14px;color:#c4b9da;letter-spacing:.02em}
.journey-path{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;margin:30px 0 0;padding:0}
.journey-path li{display:flex;flex-direction:column;justify-content:space-between;position:relative;gap:24px;min-height:140px;padding:18px 14px;border:1px solid #4c405f;border-radius:12px}
.journey-path li:not(:last-child)::after{content:'→';position:absolute;left:calc(100% + 4px);top:50%;transform:translateY(-50%);color:#a999c5;font-size:16px}
.journey-path li>span{color:#c4b9da;font-size:12px;line-height:1.3}
.journey-path strong{font-size:21px;line-height:1.14;font-weight:500;letter-spacing:-.025em}
.journey-path li:nth-child(2){background:#6230cb;border-color:#6230cb}
.journey-path li:nth-child(2)>span{color:#e8ddff}
.journey-path li:last-child{background:var(--lime);border-color:var(--lime);color:var(--ink)}
.journey-path li:last-child>span{color:#4e5b19}
.journey>p{margin-top:24px;font-size:14px;color:#c4b9da}
.journey-launch{padding:20px 0}
.journey-launch figcaption{font-size:19px;letter-spacing:-.02em;color:#fff}
.compact-art{background:none}
.journey-travel{background:#e7dffa;color:var(--ink)}
.journey-travel figcaption,.journey-travel .journey-path li>span{color:#605177}
.journey-travel .journey-path li{background:#f5f1ff;border-color:#c4b6dd}
.journey-travel .journey-path li:nth-child(2){background:#d4c3fa}
.journey-travel .journey-path li:last-child{background:#6230cb;border-color:#6230cb;color:#fff}
.journey-travel .journey-path li:last-child>span{color:#e8ddff}
.journey-travel .journey-path li::after{color:#7b60a4}
.journey-retail{background:#171320}
.case-grid{align-items:stretch}
.compact{display:flex;flex-direction:column}
.compact-copy{flex:1}
.case-reader{width:min(960px,calc(100% - 40px));max-height:calc(100dvh - 48px);padding:32px 40px 40px;border:1px solid #e3e1e9;border-radius:20px;background:#fff;color:var(--ink);overflow:auto;overscroll-behavior:contain}
.case-reader::backdrop{background:#080813b8;backdrop-filter:blur(7px)}
.reader-top{display:flex;align-items:center;justify-content:space-between;gap:20px;margin-bottom:30px;padding-block:8px;color:var(--muted);font-size:13px;position:sticky;top:0;z-index:1;background:#fff}
.reader-close{font:inherit;font-size:14px;background:transparent;border:1px solid #d8d3e2;border-radius:99px;padding:8px 16px;min-height:44px;display:flex;align-items:center;gap:16px;cursor:pointer;color:var(--ink)}
.reader-close>span{font-size:24px;line-height:1}
.reader-close:focus-visible{outline:3px solid var(--violet);outline-offset:3px}
#reader-title{font-size:42px;line-height:1.08;letter-spacing:-.04em;margin-bottom:32px}
#reader-title:focus{outline:none}
.case-reader .case-body{padding:28px 0 0;border-color:var(--line);gap:32px}
.case-reader .case-body .eyebrow,.case-reader li>span{color:var(--violet)}
.case-reader .case-body p{color:var(--muted)}
.case-reader li{border-color:var(--line)}
.case-reader .measurement{background:#eee8fc}
.case-reader .measurement>div{font-size:21px}
@media(max-width:1100px){
  .journey{padding:24px}.journey-launch{padding:16px 0}.feature-art{padding:24px}
  .journey-path{gap:16px}.journey-path li{padding:14px 10px;min-height:132px}.journey-path strong{font-size:18px}
  .journey-path li:not(:last-child)::after{left:calc(100% + 2px);font-size:14px}
}
@media(max-width:800px){
  .feature-top{grid-template-columns:1fr}.feature-copy{padding:32px 32px 8px}.feature-art{padding:8px 32px 28px}
  .journey-launch .journey-path li{min-height:124px}
  .journey-path{gap:12px}.journey-path li{padding:12px 8px}.journey-path strong{font-size:16px}
  .journey-path li:not(:last-child)::after{left:100%;font-size:12px}
}
@media(max-width:640px){
  .feature-copy{padding:28px 24px 8px}.feature-art{padding:8px 24px 24px;min-height:0}
  .journey{padding:24px 20px}.journey-launch{padding:16px 0 0}.journey-launch figcaption{font-size:17px}
  .journey-path{margin-top:22px}.journey-path li{min-height:120px;gap:20px}.journey-path strong{font-size:17px}
  .journey-path li>span{font-size:12px}
  .journey>p{font-size:14px;max-width:24ch}
  .case-reader{width:calc(100% - 20px);max-height:calc(100dvh - 24px);padding:24px;border-radius:16px}
  .reader-top{gap:12px;margin-bottom:24px;font-size:12px}
  .reader-close{padding-inline:12px;gap:10px}
  #reader-title{font-size:32px;margin-bottom:26px}
  .case-reader .case-body{grid-template-columns:1fr;gap:26px}
}
@media(max-width:360px){.site-header{gap:12px}.site-header .logo{font-size:24px}.site-header>.pill{padding-inline:14px;gap:18px;font-size:13px}.journey{padding-inline:16px}.journey-launch{padding-inline:0}.journey-path{gap:10px}.journey-path li{padding:12px 6px}.journey-path strong{font-size:15px}.journey-path li>span{font-size:12px}.case-reader{padding:20px}}

/* Published campaign stories: official brand marks, quiet metric-led layouts. */
.flow-cases .client-lockup{display:flex;align-items:center;gap:20px;min-height:88px;margin-bottom:26px}
.flow-cases .client-lockup>span{font-size:14px;color:var(--muted);max-width:18ch;line-height:1.4}
.flow-cases .logo-mount{display:flex;align-items:center;justify-content:center;background:#fff;border-radius:22px;width:160px;height:88px;padding:16px;flex-shrink:0}
.flow-cases .client-logo{display:block;object-fit:contain;max-width:100%;width:128px;height:56px}
.flow-cases #knorr .client-logo{width:74px;height:64px}
.flow-cases #hktb .logo-mount{width:160px;background:transparent;padding:0;justify-content:flex-start}
.flow-cases #hktb .client-logo{width:98px;height:88px}
.flow-cases .featured .client-lockup>span{color:#c7c0d6}
.flow-cases .featured .category{color:#bba3e3;margin-top:32px}
.flow-cases .featured h2{margin-top:16px}
.flow-cases .featured .feature-copy{padding:40px 12px 28px 40px}
.flow-cases .featured .feature-art{padding:40px;align-items:center}
.flow-cases .featured .result-panel{width:100%;padding:36px;border-radius:30px;background:radial-gradient(ellipse at 20% 15%,#8c61cf20,transparent 75%)}
.result-metrics{margin:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
.result-metrics>div{display:flex;flex-direction:column;gap:10px;min-width:0}
.result-metrics dt{font-size:14px;font-weight:400;line-height:1.4;color:var(--muted);max-width:17ch}
.result-metrics dd{order:-1;margin:0;font-size:clamp(32px,3.4vw,46px);font-weight:500;letter-spacing:-.05em;line-height:1.05;white-space:nowrap}
.flow-cases .featured .result-metrics{grid-template-columns:1fr 1fr;gap:32px 20px}
.flow-cases .featured .result-metrics>div:first-child{grid-column:1/-1}
.flow-cases .featured .result-metrics>div:first-child dd{font-size:clamp(76px,8vw,112px);color:var(--lime);letter-spacing:-.07em}
.flow-cases .featured .result-metrics dd{font-size:42px;color:#e3d4ff}
.flow-cases .featured .result-metrics dt{color:#bbb3cb;max-width:19ch}
.flow-cases .compact>.result-panel{background:linear-gradient(125deg,#e8e1f477,#f7f7fa00);padding:26px 24px;border-radius:26px;min-height:180px}
.flow-cases .compact .result-metrics dd{color:#593298}
.flow-cases .compact .metric-baseline,.metric-baseline{font-size:12px;line-height:1.5;color:#727080;margin:18px 0 0;max-width:none}
.flow-cases .compact .compact-copy{padding-top:28px}
.flow-cases .compact h2{font-size:clamp(28px,2.8vw,36px)}
.flow-cases .case-platform{font-size:13px;line-height:1.6;color:#777083;margin-top:24px}
.flow-cases .case-platform>span{padding-inline:6px}
.flow-cases .featured .case-platform{color:#b9b1c7}
.flow-cases .feature-path{margin:8px 40px 12px}
.flow-cases .campaign-path{display:flex;flex-wrap:wrap;gap:8px;margin:24px 0 0;padding:0}
.flow-cases .campaign-path li{display:block;border:0;border-radius:99px;background:#9172b50b;color:#635875;font-size:13px;line-height:1.5;padding:8px 14px}
.flow-cases .featured .campaign-path li{color:#d0c3e2;background:#c5a4ff0c}
.flow-cases .featured .campaign-path{margin-top:0}
.flow-cases .case-credits{display:grid;gap:14px;margin:28px 0 0}
.flow-cases .case-credits>div{display:grid;grid-template-columns:92px 1fr;gap:12px;font-size:14px}
.flow-cases .case-credits dt{color:#aaa0b9}
.flow-cases .case-credits dd{margin:0}
.flow-cases .compact .case-credits dt,.flow-cases .case-reader .case-credits dt{color:var(--muted)}
.flow-cases .case-body .measurement .result-panel{display:block;padding:20px 0 24px;background:none;border-radius:0}
.flow-cases .case-body .measurement .result-metrics{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
.flow-cases .case-body .measurement .result-metrics>div:first-child{grid-column:auto}
.flow-cases .case-body .measurement .result-metrics dd{font-size:36px;color:inherit}
.flow-cases .case-body .measurement .result-metrics dt{color:inherit;font-size:14px}
.flow-cases .case-body .measurement .metric-baseline{color:inherit;opacity:.8}
.flow-cases .case-body .measurement>p{max-width:75ch}
.flow-cases .case-source{grid-column:1/-1;font-size:13px;color:#bda4e8;display:flex;align-items:center;gap:16px;min-height:44px;width:fit-content}
.flow-cases .compact .case-source,.flow-cases .case-reader .case-source{color:#68419f}
.flow-cases .case-source:hover{text-decoration:underline;text-underline-offset:4px}
.flow-cases .case-reader .measurement{padding:24px}
.flow-cases .case-reader .result-metrics{color:var(--ink)}
.flow-cases .case-reader .approach li,.flow-cases .case .approach li{border:0}
@media(max-width:900px){
 .flow-cases .compact>.result-panel{padding:22px 16px}.result-metrics{gap:12px}.result-metrics dd{font-size:32px}
 .flow-cases .compact .client-lockup{gap:14px}.flow-cases .logo-mount{width:136px}
 .flow-cases #hktb .logo-mount{width:160px}
}
@media(max-width:800px){
 .flow-cases .featured .feature-copy{padding:32px 32px 12px}.flow-cases .featured .feature-art{padding:8px 32px 24px}
 .flow-cases .featured .result-panel{padding:24px}.flow-cases .featured .result-metrics{grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
 .flow-cases .featured .result-metrics>div:first-child{grid-column:auto}
 .flow-cases .featured .result-metrics>div:first-child dd{font-size:48px}
 .flow-cases .featured .result-metrics dd{font-size:42px}
 .flow-cases .feature-path{margin-inline:32px}
}
@media(max-width:640px){
 .flow-cases .featured .feature-copy{padding:28px 24px 8px}.flow-cases .featured .feature-art{padding:12px 16px}
 .flow-cases .featured .result-panel{padding:20px 8px}.flow-cases .featured .result-metrics{gap:12px}
 .flow-cases .featured .result-metrics dd,.flow-cases .featured .result-metrics>div:first-child dd{font-size:34px}
 .flow-cases .feature-path{margin-inline:24px}.flow-cases .campaign-path{gap:6px}
 .flow-cases .campaign-path li{font-size:12px;padding:7px 10px}
 .flow-cases .compact>.result-panel{min-height:0;padding:24px 18px}.flow-cases .client-lockup{margin-bottom:20px}
 .flow-cases .case-body .measurement .result-metrics{grid-template-columns:1fr;gap:20px}
 .flow-cases .case-body .measurement .result-metrics>div{display:grid;grid-template-columns:100px 1fr;gap:16px;align-items:center}
 .flow-cases .case-body .measurement .result-metrics dd{grid-column:1;grid-row:1;font-size:32px}
 .flow-cases .case-body .measurement .result-metrics dt{grid-column:2;grid-row:1;max-width:none}
 .flow-cases .case-reader .measurement{padding:20px}.flow-cases .case-credits>div{grid-template-columns:78px 1fr}
 .flow-cases .client-lockup>span{max-width:none}
}
@media(max-width:360px){
 .flow-cases .featured .result-metrics dd,.flow-cases .featured .result-metrics>div:first-child dd,.result-metrics dd{font-size:28px}
 .result-metrics dt{font-size:13px}.flow-cases .compact>.result-panel{padding:20px 12px}
 .flow-cases .client-lockup{gap:12px}.flow-cases #hktb .logo-mount{width:140px}
}