Customer cases / daring · Ad solution provider

Different ambitions.
Measurable impact.

Open-web acquisition.
And new routes to growth.

Explore the stories 3 open-web campaigns · 2 extended solutions

Different routes.
Real business outcomes.

Explore four more stories
L’olivier Assurance
CAC over three months
−83%
Leads generated
387
Campaign clicks
21,050
Choose better environments
Open web · Auto insurance

Better environments.
Smarter acquisition.

A focused approach to car-insurance leads in France, built around proven domains and premium placements.

  1. Custom audiences
  2. Domain inclusion
  3. Private deals
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The ambition

L’olivier Assurance

Improve lead acquisition and navigate a complex, multi-touch customer journey.

daring
Ad solution provider
Client
L’olivier Assurance
The approach
  1. 01

    Match audience and message

    Segment audiences and tailor creative to each group.

  2. 02

    Prioritize proven domains

    Use a Domain Inclusion List built from sites that previously generated high-quality leads.

  3. 03

    Secure the placement

    Use private marketplace deals to access premium placements on leading sites.

The outcome
CAC over three months
−83%
Leads generated
387
Campaign clicks
21,050

Over three months: CAC decreased 83%, with 21,050 clicks, 387 leads and a CPM of €1.32.

Campaign data: daring

Dolead
Leads generated
20K
CPL vs. social
−13%
Lead-to-customer rate vs. social
+3%
Optimize beyond the click
Open web · Health-insurance leads

Beyond social.
Closer to the customer.

Expanding health-insurance lead acquisition beyond social for a lead-generation business operating in 10+ countries.

  1. Automated bidding
  2. Creative A/B tests
  3. Landing-page optimization
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The ambition

Dolead

Open a new source of high-quality health-insurance leads beyond social platforms.

daring
Ad solution provider
Client
Dolead
The approach
  1. 01

    Let performance guide the bid

    Use automated bidding to identify high-converting sites.

  2. 02

    Keep the creative learning

    Combine AI-led bidding with hands-on creative optimization.

  3. 03

    Improve the next step

    A/B test landing pages to strengthen lead-to-customer conversion.

The outcome
Leads generated
20K
CPL vs. social
−13%
Lead-to-customer rate vs. social
+3%

20,000 leads, with CPL 13% below social and a lead-to-customer conversion rate 3% above social.

Campaign data: daring

Knorr
Buyers new to Knorr
87%
Add-to-cart rate
+229%
Conversions
+81%
Reach the right people
Open web · Retail audience data

From the open web
to the shopping basket.

Connecting Knorr’s new cooking sauces with shoppers through foodpanda retail data.

  1. Retail signals
  2. Open-web display
  3. Measured sales
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The ambition

Knorr

Introduce Knorr’s cooking sauces in Taiwan to new buyers and measure actual sales.

daring
Ad solution provider
Partner
foodpanda · Retail data & measurement
The approach
  1. 01

    Find relevant shoppers

    Use foodpanda transaction segments and Unilever first-party lookalikes.

  2. 02

    Reach beyond the app

    Activate programmatic display inventory across the open web.

  3. 03

    Learn from purchases

    Use daily foodpanda sales reporting for in-flight optimization.

The outcome
Buyers new to Knorr
87%
Add-to-cart rate
+229%
Conversions
+81%

The campaign generated over 12.9 million impressions, more than 70% above goal.

Published campaign results
Michaels · Retailer
Increase in ROAS
+926%
Increase in sales
+412%
Total impressions
125K+
Explore extended solutions
Extended solutionRetail media · Onsite sales

Two formats.
One stronger presence.

An art materials brand connects discovery and purchase on Michaels.com.

  1. Onsite Display
  2. Sponsored Products
  3. Retail sales
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The ambition

Art materials brand

Improve return on ad spend for an established art materials brand on Michaels.com.

daring
Ad solution provider
Partner
Michaels.com · Retailer
The approach
  1. 01

    Build visibility

    Activate Onsite Display through Preferred Deals.

  2. 02

    Meet shopping intent

    Run Sponsored Products alongside the display campaign.

  3. 03

    Refine both formats

    Optimize placements throughout the campaign.

The outcome
Increase in ROAS
+926%
Increase in sales
+412%
Total impressions
125K+

The combined approach improved sales and advertising efficiency. The advertiser is unnamed in the published case study.

Published campaign results
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